RAC Rescue helicopters operate 24 hours a day, 7 days a week, 365 days a year. If you need them, they will be there. Every hour of every day. So we took 24 real RAC Rescue helicopter missions - one for each hour of the day - and put them on two 66-metre timelines along the busy Citylink tunnel in Perth Underground station.

Usually an inconvenient obstacle, we used the site's handrail instead as an asset, forming part of the timeline itself.

Art Director: Ellen Treharne
Copywriter: Anneliese Sullivan

Recognition
Campaign Brief The Work 2022 – Out of Home  
BestAdsonTV – Global Top 6, OOH 
PADC Skulls – Finalist, Outdoor Print – Single