The WA State Government had promised a $2.5 billion investment into transport infrastructure projects across WA to keep pace with the growing population and to deliver thousands of jobs for the state. But what does this mean for all Western Australians? How will it benefit them as individuals? 

There was a key role that needed to be filled — to be the central hub of all project information and a voice to answer the question on all Western Australians’ minds: “What’s in it for me?”

So, we delivered a brand identity and integrated campaign that would inform Western Australians about the upgrades, and how they will connect us more than ever before.  ‘Building for Tomorrow’ is the platform for all current and future infrastructure communications from five of WA’s transport agencies — Department of Transport, Public Transport Authority, Main Roads WA, METRONET, and Transperth. 

Art Director: Ellen Treharne
Copywriter: Anneliese Sullivan