![Foodbank_GOWA_Board_V13[53].jpg](https://images.squarespace-cdn.com/content/v1/5444e26be4b090edefe81879/1660472763485-6NL30JIGGXTZIVHF9PRQ/Foodbank_GOWA_Board_V13%5B53%5D.jpg)
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
Foodbank WA approached us to develop a “call to arms” for Western Australian businesses and philanthropists to become ‘Guardians of WA’, a select group of high-worth annual benefactors that will eventually end hunger in WA by 2030.
Ending hunger is no mean feat. Those who lead the charge to a hunger-free future deserve a place in WA lore forever. So, we started writing the story today.
We created a fable from the future called ‘The Day That Hunger Ended,’ following the Guardians of WA as they work with Western Australian children to ensure no one goes hungry again.
The simplified story is based on real Foodbank research on the far-reaching effects of hunger on WA society, and the real life benefits of ending it.
We sent copies of the fable to top-tier WA businesses and individuals, inviting them to put themselves in the story. By becoming a Guardian of WA, they won’t just become characters in our book, but in WA history.
RECOGNITION
Ad Stars – Finalist, Design Category 2022