Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
RAC Rescue helicopters operate 24 hours a day, 7 days a week, 365 days a year. If you need them, they will be there. Every hour of every day. So we took 24 real RAC Rescue helicopter missions - one for each hour of the day - and put them on two 66-metre timelines along the busy Citylink tunnel in Perth Underground station.
Usually an inconvenient obstacle, we used the site's handrail instead as an asset, forming part of the timeline itself.
RECOGNITION
Second place – Best Ads on TV