Foodbank WA had a plan to end hunger in Western Australia forever, by 2030. They just needed to establish the financial foundation to make it happen. So, they created a bold new fundraising strategy. A new benefactor programme, inviting Western Australian businesses and philanthropists to join a select group of high-worth contributors known as the "Foodbank Guardians of Western Australia”.

These Guardians deserve a place in WA’s story forever. So, we started writing their story today. The fable, written from the perspective of 2030, is based on real Foodbank research on the far-reaching effects of hunger on WA society, and the real-life benefits of ending it.

Art Director: Ellen Treharne
Copywriter: Anneliese Sullivan
Illustrator: Janice Law

Recognition
PADC Skulls – Gold, Best Illustration  
PADC Skulls – Silver, Best Art Direction & Design  
PADC Skulls – Bronze, Best Writing 
PADC Skulls – Silver, Design for Good  
PADC Skulls – Silver, Publications 
PADC Skulls – Silver, Direct Mail – Single  
PADC Skulls – Finalist, Best Product or Service Launch/ Relaunch  
AGDA Awards – Merit, Design for Good 
AGDA Awards – Merit, Publication - Books - Entire Book  
AGDA Awards – Finalist,- Design Crafts - Illustration for Design  
BestAdsonTV – Global Top 6, Direct Marketing  
Ad Stars – Finalist, Design Category