Keystart

How Low?

Keystart’s loan offering was being lost in the complexity of home ownership. So, we set out to make their simple proposition impossible to forget, in a series of memorably bizarre chats at a workplace water cooler, featuring limbo, lizard people, and a mysterious Catholic nun.

Art Director: Ellen Treharne
Copywriter: Anneliese Sullivan
Illustrator: Matt Taylor
Animator: Tracey Kim

Recognition
PADC Skulls – Silver for Broadcasting & Online Film Up to 60 sec - Campaign
PADC Skulls – Bronze for Radio, Streaming & Audio - Up to 30 sec - Single (Lizards)
Campaign Brief’s The Work 2021 – Published project (Film/TV Craft - Other)
Campaign Brief Awards 2021 – Finalist, TV Campaign of the Year
Campaign Brief Awards 2021 – Finalist, Integrated Campaign of the Year

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The Perth Mint – Collector DM